🏔️ Advertise
Advertise With Vail Valley Insider
Precision-targeted reach inside one of Colorado's most economically vibrant corridors.
The Vail Valley Insider is the Valley's trusted biweekly email — plus a growing website read by residents, second-home owners, business leaders, and high-income visitors across Vail, Beaver Creek, Avon, Edwards, and Eagle County.
📣 Why Advertise With Us
National platforms can't replicate what we deliver: hyper-local editorial trust paired with premium geographic reach. Our readers aren't casual scrollers — they're engaged, action-oriented, and affluent. They renovate, invest, transact, dine, explore, and support the businesses that define this valley.
With a 45%+ average open rate — well above the 35–38% industry average for local and lifestyle newsletters — your message is actually being read, not buried in an inbox.
45.4%
Avg. open rate
7,840
Active subscribers
~3,559
Opens per issue
Biweekly
Monday mornings
Median household income exceeds $145,000 · Homeownership rate 72% · 72,778+ newsletters delivered · 33,000+ total opens to date
📬 Newsletter Sponsor
Exclusive · One sponsor per issue
Two placements in every sponsored issue — never shared with another advertiser.
Single Sponsor
The very first thing readers see after the VVI header — your logo with embedded link + headline (up to 10 words). Best for brand awareness.
PLUS Placement
Integrated after 1–2 editorial stories at peak engagement — headline (12 words) + body copy (75 words) + optional image + link. Best for storytelling, events, and campaigns.
| Package | Rate | Per issue |
|---|---|---|
| Newsletter Sponsor (per issue) | $250 | ~$70 CPM |
| 3-Issue Package | $675 | $225 |
| 6-Issue Package | $1,200 | $200 |
✉ Dedicated Send — $875
A full standalone email delivered to the entire subscriber list under VVI branding. The entire message is yours — ideal for grand openings, major listings, seasonal campaigns, and community announcements. You provide copy and assets; our team handles layout and delivery.
Maximum 2 dedicated sends per month to protect the reader experience.
🌐 Website — Page Sponsorships
Banner placement in a rotation of up to 4 sponsors on section header pages at www.vailvalleyinsider.com. Sponsor provides copy and assets; our team handles layout and delivery.
| Page | Monthly | Quarterly |
|---|---|---|
| Calendar | $175 | $450 |
| Eat & Drink | $200 | $500 |
| Insider Intel | $125 | $315 |
| Stammtisch | $100 | $250 |
| Coming to the Valley | $200 | $500 |
| Happenings | $100 | $250 |
| Out & About | $100 | $250 |
| Valley Personalities | $100 | $250 |
📄 Post Sponsorships
Exclusive banner placement at the top of a specific post — below the title, above the body.
- Flat post sponsorship — logo, link, and tagline for the lifetime of the post on site · $50
- Native content — sponsor is the subject of the post (restaurant feature, personality profile, gear review) · $175
Bonus: No additional charge if a sponsored website post is pulled into a newsletter issue.
📝 How It Works
- Reserve your spot — Contact us for availability. Peak season (December–March, June–August) fills quickly.
- Submit your creative — Provide copy, logo, and link at least 5 business days before your scheduled date.
- Review & approve — Full visual preview for sign-off before delivery. No surprises.
- Measure results — Open and click-through report within 48 hours of send.
Perfect For
Real estate brokerages · Health, wellness & fitness · Vacation rentals & property management · Event planners & wedding venues · Restaurants, bars & après-ski · Local retailers · Ski shops & outdoor gear · Tourism & concierge services · Home services & contractors · Financial advisors & wealth management
Ready to Reach Vail Valley's Most Engaged Readers?
Sponsorship spots fill quickly — especially peak season. Book early to secure your preferred dates.
Or use the Get in Touch With Us form below.
🏔️ Our Commitment to Local Businesses
Local businesses are the backbone of the Vail Valley. Partnering with VVI means joining a community that values authenticity, connection, and supporting the people who make this valley thrive.
Rates effective January 1, 2026. All prices USD. Package rates require pre-payment.
— Mike Connolly & Jean-Claude Moritz, Co-founders
Vail Valley Insider
2026 Sponsor Rate Card
Rates effective January 1, 2026 · All prices USD
[email protected] · www.vailvalleyinsider.com/advertise
45.4%
Avg. open rate
7,840
Active subscribers
~3,559
Opens per issue
Biweekly
Monday mornings
Newsletter
One exclusive sponsor per issue. Includes logo + link at the top (Single Sponsor) and a dedicated mid-editorial section after 1–2 stories (PLUS placement). ~$70 CPM based on average opens.
| Placement | Rate | Notes |
|---|---|---|
| Newsletter Sponsor (per issue) | $250 | Exclusive; top + mid-editorial |
| 3-Issue Package | $675 | $225/issue |
| 6-Issue Package | $1,200 | $200/issue |
| Dedicated Send | $875 | Full list; max 2/month |
CPM = rate ÷ (avg. opens ÷ 1,000). Example: $250 ÷ 3.56 ≈ $70 CPM. Flat fee per issue — you pay for eyeballs, not addresses.
Website — Page / Section Sponsorships
Banner placement in a rotation of up to 4 sponsors on section header pages. Sponsor provides copy and assets; our team handles layout and delivery.
| Page | Monthly | Quarterly |
|---|---|---|
| Calendar | $175 | $450 |
| Eat & Drink | $200 | $500 |
| Insider Intel | $125 | $315 |
| Stammtisch | $100 | $250 |
| Coming to the Valley | $200 | $500 |
| Happenings | $100 | $250 |
| Out & About | $100 | $250 |
| Valley Personalities | $100 | $250 |
Website — Post Sponsorships
| Placement | Rate |
|---|---|
| Flat post sponsorship — logo/link/tagline below title, lifetime on site | $50 |
| Native content — sponsor is the subject of the post | $175 |
No additional charge if a sponsored website post is pulled into a newsletter issue.
Terms
Vail Valley Insider reserves the right to decline or edit advertising that does not meet editorial standards. CPM based on 12-month rolling average open rates. Package rates require pre-payment. Category exclusivity applies to annual partner agreements only, subject to availability. Dedicated Send dates subject to availability.
Serving Vail · Beaver Creek · Avon · Edwards ·
Eagle County
[email protected] ·
www.vailvalleyinsider.com/advertise
Get in Touch
Send us a message and we'll get back to you as soon as we can.
